Canadian Credit Unions receive record nine awards, including coveted Customer Service Excellence Award from IPSOS for 11th year running
For the eleventh consecutive year, Canadians ranked credit unions first in overall Customer Service Excellence, among all financial institutions, surpassing all Canadian banks in Ipsos' (formerly Synovate) annual Best Banking Awards. Credit unions also took sole honours in two other categories: Values My Business and Branch Service Excellence.
Survey results show that credit unions also tied for first in the following categories among all financial institutions: Products & Services Excellence, Financial Planning & Advice, ATM Banking Excellence, Online Banking Excellence, Automated Telephone Banking Excellence and Live Agent Telephone Banking Excellence.
Launched in 1987, the Ipsos (formerly Synovate) Customer Service Index (CSI) quarterly survey generates the winners of the annual Best Banking Awards. The Ipsos 2015 Best Banking Awards are based on quarterly Customer Service Index (CSI) survey results. Sample size for the total 2015 CSI program year ended August 2015 was 45,391 completed surveys yielding 65,991 financial institution ratings nationally. The sample is representative of the general household population based on Statistics Canada census data.

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